Todd Bracher Studio guides some of the world's leading brands to realize strategic differentiation through design. Our strategic design process helps our clients leverage their unique assets to achieve market growth, elevate brand visibility, and evolve product portfolios for a contemporary audience.
01

Design must be Informed

A nuanced understanding of a product or brand’s ecosystem is essential for market success. Rigorous research informs our process and drives us to create holistic solutions that are based on facts, not opinion.
02

Design must be Essential

We believe that design should be irreducibly complex; elegant results that are genuine, truthful, and precisely what they need to be—nothing more, nothing less.
03

Design must be Expert

We draw upon our global network of experts in fields spanning human sciences, materials, physics, and engineering to execute industry-leading solutions for a diverse set of clients.
04

Design must be Artful

Whether it lives in the marketplace or a museum, design should connect to contemporary culture and resonate, intellectually and emotionally, with clients in a profound and inspired way.

Capabilities

Design Advisory

Brand Strategy & Positioning / Opportunity Discovery / Creative Direction / Product Strategy & Roadmapping / Strategic Partnerships & Acquisitions

We identify market trends and opportunities, and develop strategies where we can leverage design to drive growth for each brand. We collaborate with businesses to focus their product strategy, establishing a solid foundation for growth.

Product Design

Pre-design Advisory / Concept Design & Development / Prototyping & Manufacturing Support / Packaging Design / Launch Support & Activations

We design products with the intent to offer our clients a competitive advantage in the marketplace. Our designs are not simply aesthetically pleasing; we consider business objectives, contemporary culture, and human needs to create products that help businesses evolve and grow.

Editions

We use a portion of our time to push ourselves and test the boundaries of our design philosophy by exploring ideas and discovering materials and simply to have fun.

Clients

  • 3M
  • Burberry
  • Cappellini
  • Cartier
  • Ceccotti
  • Datesweiser
  • David Design
  • Dolce & Gabbana
  • Dupont
  • Dux
  • Elica
  • Eva Danmark
  • Fortuna Valentino
  • Frighetto
  • Fritz Hansen
  • Georg Jensen
  • Habitat
  • HBF
  • Hearth & Home
  • Herman Miller
  • Holmegaard
  • Hosoo
  • IDEE
  • Issey Miyake
  • Italesse
  • Jaguar Cars
  • Kundalini
  • Liv'it
  • Lucien Pellat-finet
  • Mater
  • Pearl Lam
  • Pour Annick
  • Serralunga
  • Shaw Contract Group
  • Shiseido
  • Skitsch
  • Tom Dixon
  • Triode Gallery
  • Urban Outfitters
  • Zanotta
  • Zero
  • Zero First
  • New York City

  • Select Awards

    Product Designer of the Year Nominee
    Lighting Magazine
    2018
    Top 100 Global Design Influencer
    Wallpaper*
    2016
    Designer of the Year
    Interior and Sources
    2016
    Best of the Best Award
    RedDot
    2015
    International Designer of the Year
    FX Magazine
    2015
    Rising Star HIP Award
    Interior Design Magazine
    2014
    NeoCon Gold Award (Asa for HBF)
    Contract Magazine
    2014
    NeoCon Gold Award (Triscape for HBF)
    Contract Magazine
    2014
    NeoCon Innovation Award (Lightfalls for 3M)
    Contract Magazine
    2014
    Excellence in lighting Award (Vessel for 3M)
    HD Expo
    2014
    Product Innovations Award (Trea for Humanscale)
    HD Expo
    2011
    Product of the Year Finalist (Trea for Humanscale)
    Interior Design Magazine
    2011
    Product of the Year Finalist (Nest)
    Interior Design Magazine
    2011
    Best New Designer
    ICFF
    2008
    Product of the Year (T No. 1 for Fritz Hansen)
    Interior Design Magazine
    2008
    Lamp of the Year (Dome for Mater)
    Wallpaper*
    2008
    Best New Brand
    Wallpaper*
    2007
    I.D. Design Award
    ID Magazine
    2006
    UNESCO Design 21 Award
    UNESCO
    2002
    Winnipeg Prize for Urban Development
    City of Winnipeg
    2002

    Select Speaking Engagements

    World Summit on Innovation
    New York, USA, 2017
    Panel — Key innovation leaders discuss 'Business in the Age of Intelligence'
    SAP Next-Gen Innovation with Purpose
    New York, USA, 2017
    Panel — Academic thought leaders and researchers, startups, accelerators, venture firms, governments, and NGOs discuss innovating toward the UN's 17 Sustainable Development Goals
    Orgatec Shanghai
    Shanghai, China, 2014
    Keynote — Todd discusses his design process of 'Irreducible Complexity'
    NeoCon Keynote
    Chicago, USA, 2014
    Keynote — Todd is honored as keynote speaker at the contract industry's biggest stage
    'State of Design'
    New York, USA, 2012
    Interview — Todd Bracher & John Edelman, CEO of DWR discuss the state of design and the American market
    'The Home Front' at the Museum of Art & Design
    New York, USA, 2011
    Panel — Moderated by Interior Design magazine editor Annie Block, designers Dror Benshetrit and Todd Bracher join Pratt Institute Professor of Industrial Design Mark Goetz on how they navigated their own path to success.
    'Truth in Design' at ABC Home
    New York, USA, 2013
    Event — Inspired by nature’s process of natural selection, Bracher approaches Design in a unique way by building an ecosystem of values that results in a singular, essential solution. Structure and form are evolved rather than Designed.
    IIDA NY's Pioneering Design Lecture Series
    New York, USA, 2011
    Keynote — Todd Bracher opens the 2011 Pioneering Design Lecture Series on the 'Power of Design'
    Norge Frokost TV
    Oslo, Norway, 2008
    Television — Featuring Todd's collaboration with Mater
    Design Icons
    New York, USA, 2012
    Panel — Design Icons talk featuring Giulio Cappellini, Todd Bracher, Nendo, and Dror Benshetrit