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The Alodia stool achieves its bracing, minimalist design with a single-minded focus on function over form. After reducing the concept of a stool to the bare minimum of material, we arrived at a surprising, magical design: Alodia presents a refreshing, bold profile, and a daring modernist take on the bar stool. Carefully engineered to withstand the rigors of life as a bar stool and sitters of all weights while using the bare minimum of materials, Alodia is more than a stool. It’s a magic trick.
Vertical surfacing offers many benefits for architects. But the market is saturated with decorative options, which may conflict with an architect’s vision or simply fall out of fashion too soon. C.H. Briggs asked Todd Bracher Studio to build the Alyn brand from the ground up.
Glass is characterized by the duality of its strong yet fragile nature. Poetically and metaphorically, glass reflects the spirit of those battling cancer, and therefore, is the material of choice for the fourth edition of Luminaire’s “Love” fundraising auctions to benefit cancer research. Driven by their desire to give back and help find a cure, Luminaire founders Nasir and Nargis Kassamali are hosting GlasLove.
HBF engaged Todd Bracher Studio with intentions of creating a breakout product for the collaborative workspaces transforming the working world. HBF’s brand DNA is upholstered lounge furniture, married with the highest american craftsmanship. Our challenge was to honor that heritage, and translate it into the new world of open plan work. ASA is the result.
For nearly 200 years, the Serralunga brand has brought the spirit of Italian design to the world of outdoor furniture. Boom Tables are designed to faithfully interpret this tradition of excellence while making a big, modern impact for the brand.
Horm engaged Todd Bracher Studio to create a groundbreaking product. The brand prides itself on a heritage of simplicity and innovation; our task was to honor and highlight those concepts while creating a new market position for Horm in an already-saturated space. For us, innovation means simplicity, taken to its logical conclusion. In radically simplifying the form of the table, we arrived at a decidedly new, unique approach.
The humble basket has existed for thousands of years — a form that has evolved to perfectly serve its function. By exploring, honoring, and refining this shape, we are able to achieve a design that seems at once reassuringly familiar and incredibly sophisticated.
Commissioned by Wallpaper* Magazine to participate in their annual Handmade exhibition, Todd Bracher Studio was paired with Amorim, a Portuguese cork manufacturer, to produce an art piece exploring this familiar medium in a fun, unfamiliar context.
Charged with transforming Georg Jensen’s offer to maintain relevance in a contemporary market, we developed a product design and communications strategy that evolved the brand for a new audience.
For the 2017 edition of its international interiors show, imm cologne has selected New York-based designer Todd Bracher to design Das Haus 2017. Now in its sixth installment, Das Haus is a design event that focuses on contemporary living and serves as a simulation of a residential property that combines architecture, interior design, and furnishings.
Seeing a rapidly growing demand for small and medium business solutions, Herman Miller approached Todd Bracher Studio for a solution that would be adaptable to the shifting office setups and smaller technologies that typify modern workspaces. The result of our work is Distil: a solution engineered to serve new markets and small - to medium-sized offices. At home in a small office or dining space, and easily expandable for large communal workspaces, Distil is the realization of a desk refined to its essence.
Launching in 2007, Mater looked to establish their position as a new but credible player. We guided the brand through the development of supply resources, worked to assess potential opportunities in the market, and helped to develop a complete product offer. Finally, Mater needed a bold statement piece to anchor their collection, introducing this new Danish brand to the world design stage.
Georg Jensen made his name as a design icon by bringing natural inspiration to the world of Danish silver. When his namesake brand asked Todd Bracher studio to collaborate, it was clear we would begin with a return to nature, and end with a powerful gesture that the Georg Jensen brand was making a return to form.
Sodastream commissioned Todd Bracher Studio to create an innovative marketing platform: an inversion of the traditional vending machine concept that would deliver free water to the world. Working closely with Sodastream leadership, our design helped solidify a premium brand position, creating a beautiful object and experience for the public. Fountain is Sodastream’s first-ever public water machine, dispensing purified still and sparkling water, free of charge, in public spaces throughout the world.
Created as a sort of exploration and challenge to how sofas were approached at the time. A sofa serves two essential functions: sitting and laying down. And almost universally, sofas perform both tasks with one shape.
Exploring our accepted notion of a clock, and of the passage of time itself, the Fulfillment Clock dispenses with conventional measures like seconds, minutes, hours, or days in favor of one 72-year-long revolution modeled on the average human lifespan.
To celebrate the longevity of their Hallingdal 65 textile, Kvadrat invited Todd Bracher Studio to explore, honor, and promote the fabric. To begin, we asked ourselves: what makes Hallingdal unique?
Kyou are cooperative sugar and creamer vessels for the daily ritual of tea or coffee drinking.
An art piece commissioned by Zerofirst Gallery, Librilounge pays homage to traditional Japanese woodcraft and culture. Sofas are often used simply as a place to sit and read. Taking this idea to its logical extreme, we wondered if these functions could be combined into one essential object, offering commentary on the function-focused, material efficiency we associate with the best Japanese design.
3M’s reflective film technology drives innovation across multiple industries. As we sought to create a breakthrough design to focus the spotlight on 3M’s technical prowess in optical physics, we asked: could a single LED illuminate a room?
HBF has decades of experience and brand equity in producing lounge chairs with wood structure. Our challenge was to honor and capitalize on this heritage while bringing the lounge chair — and the brand — into today’s collaborative open office spaces.
In 2016, Issey Miyake is breathing new life into L’Eau d’Issey by opening the second chapter of its story. The source of L’Eau d’Issey is one drop, a single drop. Rare and precious. Faced with the inexorable passing seasons, Issey Miyake rekindles his love of a nature that takes time, its own time, to begin moving, revived by water. A water that is born, then flows peacefully.
Commissioned by Vialight, Raia is an art piece designed to express the materiality and minimalism of pure light.
We looked for innovation in the humble bookshelf. Even the most adventurous bookshelf designs are the same in one respect: they show only the spines of the books they hold which visually discarded the beautifully designed covers.
For “McMasterpieces,” Todd Bracher Studio was commissioned to create a furniture object using only components from McMaster-Carr’s industrial supply catalog. We took the opportunity to refine a lamp down to its most elemental form. How many components—how much material—could we strip away and still deliver an innovative, compelling, functional object?
Swarovski dabbled in the chandelier market for decades as a licensor. When they decided to build their own production facility and re-enter the market with original designs, they tasked Todd Bracher Studio with creating a flagship chandelier. We knew our design had to make a splash, quickly differentiating Swarovski from the rest of the marketplace and heralding a new era in the brand’s history.
Fritz Hansen is known the world over for its timeless design, marquee architect-designers, and global cultural influence. Todd Bracher Studio was tasked with creating another icon for the brand — an executive table designed to live next to some of the greatest pieces of furniture ever made — and to give Fritz Hansen a unique position in today’s marketplace.
When Shaw Contract Group approached Todd Bracher Studio to produce a new flooring collection, we worked to deliver a unique selling proposition. Our insight was simple: that flooring could be designed, not according to an arbitrary aesthetic, but to tell a more compelling story. That story, in turn, would become a unique way of connecting with architects, designers, and specifiers.
Todd Bracher Studio has been tasked with reinventing the famed brand HBF with a deep and aggressive Creative Direction effort. However a brand doesn’t communicate with products alone. HBF engaged us to develop and execute an integrated strategy to revitalize their brand both from a product point of view but also imagery and collateral.
Larca commissioned Todd Bracher Studio to reimagine the rosary. It’s difficult to think of an object more sacred, traditional, and historically consistent than the rosary. The rosary is fraught with meaning: it’s a holy icon and a symbol of devotion and the divine. But at its core, the 800-year-old rosary is a utilitarian object—it’s a prayer counter.
Inspired by Cindy Crawford’s beauty mark, the Tod side table was an instant classic for Zanotta, a modern icon of Italian design. The side table is never the largest object in a room, but that doesn’t mean it can’t have the biggest personality.
As we developed our kitchenware collection for Eva Danmark, we researched how tools are used in the kitchen, and identified a tremendous opportunity for differentiation. We discovered there are two sets of tools typically in the home: one set for cooking and preparation, and another set for serving. Could we make cookware beautiful enough to be used for serving, too?
Humanscale approached Todd Bracher studio with the desire to create a standout product for a rapidly changing market. Workers are getting younger, and their workspaces more open and adaptable. Our target was the new global worker fully aware of her work environment and tools. Technology has made these tools simpler, streamlined, intuitive — all while delivering better performance in a beautiful package. We looked to provide the same level of execution in a multipurpose chair.
In helping HBF assess the market for open-plan office design, our research showed that many spaces were plagued by awkward, leftover areas. Meanwhile, younger employees were using open-plan furniture in unexpected, creative ways. We set out to design a system that was at home in this world. It would have to be lightweight, easy to mix, match, and move around—and it should naturally encourage the world of social, collaborative, creative work.
Inspired by a pelican’s pouch, and celebrating the basic form of water, the form of Vas is the intersection of three objectives: the smooth pouring of water, the perfect amount of capacity, and the ability to comfortably grasp and lift it with one hand.
Our intent was to showcase best-in-class optical engineering while creating a uniquely marketable entry for the architectural lighting sector. So we started the project with a dream: was it possible to create a light completely free of glare?