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The Alodia stool achieves its bracing, minimalist design with a single-minded focus on function over form. After reducing the concept of a stool to the bare minimum of material, we arrived at a surprising, magical design: Alodia presents a refreshing, bold profile, and a daring modernist take on the bar stool. Carefully engineered to withstand the rigors of life as a bar stool and sitters of all weights while using the bare minimum of materials, Alodia is more than a stool. It’s a magic trick.
Vertical surfacing offers many benefits for architects. But the market is saturated with decorative options, which may conflict with an architect’s vision or simply fall out of fashion too soon. C.H. Briggs asked Todd Bracher Studio to build the Alyn brand from the ground up.
HBF engaged Todd Bracher Studio with intentions of creating a breakout product for the collaborative workspaces transforming the working world. HBF’s brand DNA is upholstered lounge furniture, married with the highest american craftsmanship. Our challenge was to honor that heritage, and translate it into the new world of open plan work. ASA is the result.
Commissioned by Wallpaper* Magazine to participate in their annual Handmade exhibition, Todd Bracher Studio was paired with Amorim, a Portuguese cork manufacturer, to produce an art piece exploring this familiar medium in a fun, unfamiliar context.
Charged with transforming Georg Jensen’s offer to maintain relevance in a contemporary market, we developed a product design and communications strategy that evolved the brand for a new audience.
For the 2017 edition of its international interiors show, imm cologne has selected New York-based designer Todd Bracher to design Das Haus 2017. Now in its sixth installment, Das Haus is a design event that focuses on contemporary living and serves as a simulation of a residential property that combines architecture, interior design, and furnishings.
Seeing a rapidly growing demand for small and medium business solutions, Herman Miller approached Todd Bracher Studio for a solution that would be adaptable to the shifting office setups and smaller technologies that typify modern workspaces. The result of our work is Distil: a solution engineered to serve new markets and small - to medium-sized offices. At home in a small office or dining space, and easily expandable for large communal workspaces, Distil is the realization of a desk refined to its essence.
Launching in 2007, Mater looked to establish their position as a new but credible player. We guided the brand through the development of supply resources, worked to assess potential opportunities in the market, and helped to develop a complete product offer. Finally, Mater needed a bold statement piece to anchor their collection, introducing this new Danish brand to the world design stage.
Georg Jensen made his name as a design icon by bringing natural inspiration to the world of Danish silver. When his namesake brand asked Todd Bracher studio to collaborate, it was clear we would begin with a return to nature, and end with a powerful gesture that the Georg Jensen brand was making a return to form.
Sodastream commissioned Todd Bracher Studio to create an innovative marketing platform: an inversion of the traditional vending machine concept that would deliver free water to the world. Working closely with Sodastream leadership, our design helped solidify a premium brand position, creating a beautiful object and experience for the public. Fountain is Sodastream’s first-ever public water machine, dispensing purified still and sparkling water, free of charge, in public spaces throughout the world.
Exploring our accepted notion of a clock, and of the passage of time itself, the Fulfillment Clock dispenses with conventional measures like seconds, minutes, hours, or days in favor of one 72-year-long revolution modeled on the average human lifespan.
An art piece commissioned by Zerofirst Gallery, Librilounge pays homage to traditional Japanese woodcraft and culture. Sofas are often used simply as a place to sit and read. Taking this idea to its logical extreme, we wondered if these functions could be combined into one essential object, offering commentary on the function-focused, material efficiency we associate with the best Japanese design.
3M’s reflective film technology drives innovation across multiple industries. As we sought to create a breakthrough design to focus the spotlight on 3M’s technical prowess in optical physics, we asked: could a single LED illuminate a room?
HBF has decades of experience and brand equity in producing lounge chairs with wood structure. Our challenge was to honor and capitalize on this heritage while bringing the lounge chair — and the brand — into today’s collaborative open office spaces.
In 2016, Issey Miyake is breathing new life into L’Eau d’Issey by opening the second chapter of its story. The source of L’Eau d’Issey is one drop, a single drop. Rare and precious. Faced with the inexorable passing seasons, Issey Miyake rekindles his love of a nature that takes time, its own time, to begin moving, revived by water. A water that is born, then flows peacefully.
Swarovski dabbled in the chandelier market for decades as a licensor. When they decided to build their own production facility and re-enter the market with original designs, they tasked Todd Bracher Studio with creating a flagship chandelier. We knew our design had to make a splash, quickly differentiating Swarovski from the rest of the marketplace and heralding a new era in the brand’s history.
Fritz Hansen is known the world over for its timeless design, marquee architect-designers, and global cultural influence. Todd Bracher Studio was tasked with creating another icon for the brand — an executive table designed to live next to some of the greatest pieces of furniture ever made — and to give Fritz Hansen a unique position in today’s marketplace.
When Shaw Contract Group approached Todd Bracher Studio to produce a new flooring collection, we worked to deliver a unique selling proposition. Our insight was simple: that flooring could be designed, not according to an arbitrary aesthetic, but to tell a more compelling story. That story, in turn, would become a unique way of connecting with architects, designers, and specifiers.
Todd Bracher Studio has been tasked with reinventing the famed brand HBF with a deep and aggressive Creative Direction effort. However a brand doesn’t communicate with products alone. HBF engaged us to develop and execute an integrated strategy to revitalize their brand both from a product point of view but also imagery and collateral.
Larca commissioned Todd Bracher Studio to reimagine the rosary. It’s difficult to think of an object more sacred, traditional, and historically consistent than the rosary. The rosary is fraught with meaning: it’s a holy icon and a symbol of devotion and the divine. But at its core, the 800-year-old rosary is a utilitarian object—it’s a prayer counter.
As we developed our kitchenware collection for Eva Danmark, we researched how tools are used in the kitchen, and identified a tremendous opportunity for differentiation. We discovered there are two sets of tools typically in the home: one set for cooking and preparation, and another set for serving. Could we make cookware beautiful enough to be used for serving, too?
Humanscale approached Todd Bracher studio with the desire to create a standout product for a rapidly changing market. Workers are getting younger, and their workspaces more open and adaptable. Our target was the new global worker fully aware of her work environment and tools. Technology has made these tools simpler, streamlined, intuitive — all while delivering better performance in a beautiful package. We looked to provide the same level of execution in a multipurpose chair.
In helping HBF assess the market for open-plan office design, our research showed that many spaces were plagued by awkward, leftover areas. Meanwhile, younger employees were using open-plan furniture in unexpected, creative ways. We set out to design a system that was at home in this world. It would have to be lightweight, easy to mix, match, and move around—and it should naturally encourage the world of social, collaborative, creative work.
Our intent was to showcase best-in-class optical engineering while creating a uniquely marketable entry for the architectural lighting sector. So we started the project with a dream: was it possible to create a light completely free of glare?