a Drop d’Issey for Issey Miyake
The Issey Miyake brand is concept driven. Their fragrance brands are known for their purity, essential expression of nature. We worked to deliver a concept that is fundamentally pure, precise and human. We challenged the notion of the fragrance bottle but laying it nearly flat. Allowing for a new user experience, a warmth in the hand. By making this decision we also reduce the use of material in the packaging by 8%, which at scale for the Miyake business, is a meaningful reduction of its environmental footprint.