Timeless simplicity without compromise
HBF engaged Todd Bracher Studio with intentions of creating a breakout product for the collaborative workspaces transforming the working world. HBF’s brand DNA is upholstered lounge furniture, married with the highest american craftsmanship. Our challenge was to honor that heritage, and translate it into the new world of open plan work. ASA is the result.

Asa for HBF

ASA’s simple appearance hides an extraordinary engineering effort in the service of extraordinary comfort. Designed from the sitter’s posture out, the chair perfectly supports the body by mimicking the natural curve of the spine. ASA is efficiently designed, with a drastic reduction in materials and cost, without compromising on comfort. Because the chair’s comfort is delivered by the contour, and not by its padding, ASA is able to support long periods of sitting while offering the soft, luxurious feel of a much larger, heavier chair.

The ASA’s chair’s seat height and active posture are subtly designed for collaboration, and its wedge shape leaves the sitter open to conversation from all sides, with ample room for the devices that make modern work possible. ASA is durable, contemporary, and above all, comfortable.

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  • Product Design
  • Pre-design Advisory
  • Prototyping & Manufacturing Support