Parfum Pure for Issey Miyake
Pure water that creates moments suspended in time, dreams and escapism, timeless moments of serenity and fulfilment.
This artistic decision was made by the American designer Todd Bracher, who expresses a return to nature “L’Eau d’Issey is what all other perfumes are not. L’Eau d’Issey evokes the genuine simplicity and purity that exist around this idea of water. For L’Eau d’Issey Pure I believe we have captured the most basic image of water, a droplet. The droplet symbolises the fragrance and becomes the bottle.”
- Product Design
- Design & Development