The rediscovery of a brand
HBF
Todd Bracher Studio has been tasked with reinventing the famed brand HBF with a deep and aggressive Creative Direction effort. However a brand doesn’t communicate with products alone. HBF engaged us to develop and execute an integrated strategy to revitalize their brand both from a product point of view but also imagery and collateral.

The Rediscovery of a Brand for HBF

Our work so far includes a strategic audit of their product portfolio, a refresh of their material palette, art-direction, photography, and design of a limited-edition brand book and give away, and a complete revamp of their flagship Chicago showroom. The results speak for themselves: HBF is an energized brand, poised for return to the newly evolving market opportunities.

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