If you're looking for an industrial designer, you'll find no shortage of firms, studios, and freelancers. Most of them will show you renderings. Some will show you prototypes. Very few will start by asking the question that actually matters: why does this product need to exist?
That's where this work begins.
The difference between industrial design as a service and industrial design as a strategic discipline is the difference between a product that ships and a product that shifts the conversation. Products that create new categories. Products that command premium pricing because they are genuinely differentiated. Products that make the companies behind them more valuable.
The approach is context-based design. Before anything is sketched, the work starts with understanding the full ecosystem a product will live in — the competitive landscape, the manufacturing realities, the market dynamics, the cultural moment, and the business objectives behind the brief. Design decisions that come from that understanding don't just look right. They perform.
This perspective comes from decades of work with companies like 3M, Burberry, Herman Miller, Humanscale, Issey Miyake, Jaguar, and Caesarstone — organizations where the product is the brand, and every design decision carries strategic weight. Whether the engagement is a single product, a portfolio overhaul, or an embedded leadership role, the same principle holds: design is a business tool, and a powerful one, when it's grounded in context.
The work is direct. No layers of account managers. No bench of junior designers interpreting the brief. The person you talk to is the person doing the work.
If you're looking for a designer who can think at the level of your business — not just your product — I'd welcome a conversation.
studio@toddbracher.com
— Todd Bracher
